Visual+Literacy

= Visual Literacy =

In the visual design that we were asked to look at, I was able to interpret the message to the best of my understanding and here is what I came up with. I decided that the message was about how unhealthy America really is and the amount of overproteined food we eat is not okay. The statistics that were read are quiet startling and would make anyone think twice about what he or she is eating. The message is talking about how unnatural it is the amount of protein we are consuming each year. The people who created this wanted to make a point of the amount of meats that we are eating. If I had to guess I would think these people are sending a message that this is unhealthy and something needs to change.

In my opinion, this design would be considered average at best. I think the contiguity in this design is not good. Your eyes go all over the page and there is not a main focus that the creator wants you to look at. I also think the proximity of all the images and statistics is close together, but it does help the viewer not be overpowered by too many things. The only contrast that you really find in the image is the different colors and the designer does a good job separating each stat with a variation of color. I do not like the typography of this piece. There is nothing special about it and it’s very simple. You aren’t sure what the exact message of this design is. I think the shape could have been better as well. Overall, this is just a decent job and it could definitely use some work.

The biggest improvement is to make a better vocal point. There should be one thing that is the main focus and everything in the design should go along with that. This picture is a little confusing. You aren’t fully aware of what is being said here. The images are nice, but there could be a better font and a more organized layout of the design. I think there could be better tools used when it comes to space as well. This isn’t a bad design, but it could use some work.